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Unimpressed Championship club admit new kit ‘isn’t to everyone’s taste’ as they refuse to post shirt players will wear
A CHAMPIONSHIP football club have admitted their new kit “isn’t to everyone’s taste” after fans savaged it on social media.
Watford revealed their new home kit, manufactured by Kelme for a sixth year running and sponsored by MrQ Casino, to fans last week.
The 2025/26 kit is a yellow base accompanied by faded red stripes.
However, fans tore into the kit upon seeing a bold blue font for MrQ Casino.
One fan on social media remarked: “This is what hell must looks like,” while another added: “Can it get any worse.”
Recognising this, the Hornets took the decision to NOT SHOW the kit their players will wear on the pitch next season in the kit marketing material.
Instead, they have shown off the kit in an unbranded state, and made sure every fan is aware they did everything in their power to not have the garish blue colour on it.
A statement said: “On-pitch, players’ shirts will feature front of shirt sponsorship from MrQ, though, mindful that the new, blue MrQ Casino logo may not reflect the values or preferences of all supporters, the shirt will once again be available to buy unbranded.“
On social media, the club also commented: “The logo on our new shirt isn’t to everyone’s taste.
“We really liked the previous black logo and we had lots of dialogue over the summer as we wanted to keep it black to complement the new shirt.
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“But our sponsors were insistent on their rebrand. Some may like it. Some may not. And for those who don’t, you can join the Q and get your unbranded shirt.”
Despite it not being on their marketing material, fans do still have the option to buy the branded shirt in the club’s website.
The men’s adult home shirt is available for £60, the same price as the unbranded version.
This is the same for the women’s team.
MrQ and Watford first partnered together in 2023.
The betting brand previously had a black and white logo, which had complemented Watford’s bright yellow colours.
Reacting on social media, one fan said: “We’re supposed to be Hornets… yellow and black.”
A second said: “The blue logo is just wrong.”
Another said: “So much better without sponsor.”
A fourth said: “That blue MrQ branding is also next-level bad.”
Furthermore, for the first time, the shirt is crafted from recycled polyester, reflecting the club’s commitment to sustainability.
Last season, Watford finished 14th in the Championship table.
The club go into next season with Paulo Pezzolano in charge after being announced as their new manager in May.
